I know, you have done a lot of school. You have written a lot of papers. You have written a lot of tests. There are things that you absolutely have to write like your clinical notes. Do you really have to blog in order to have a private practice?
You do not have to blog.
There are definitely successful private practices with no blog to be found anywhere.
Feel free to skip the blog.
(You had to know that there would be a but in there)
....you may be missing out on some amazing opportunities by not blogging.
Having a blog gives you a platform to speak directly to the clients that you want to work with. You no longer have to solely rely on referral sources (although these can't be ignored!) to get clients through the door. Blogging gives you an opportunity to share your knowledge and expertise.
One of the biggest obstacles for me when it came to blogging was the writing. I had lots of ideas, but the idea of actually having to put words down was terrifying (thanks for that, dissertation!).
My first blogging attempts were.....not great. They were stiff, formal, kind of like watered-down term papers. My guess is that thankfully no one actually read them.
Once I started to blog on a regular basis, I began to loosen up a bit. I started writing how I speak. I started writing directly to my ideal clients. I knew that I was on to something when clients would come in for their first session and would say "I saw your blog post on X on Facebook and it was like you totally got me!" That is pretty powerful.
Blogging also does great things for your SEO (FYI, one of my blog posts "Why We Suck At Self-Care" gets presented to those searching for "how to suck self" pretty often - the searchers are probably wildly disappointed). Search engines love sites that have fresh, new content on a regular basis and you're increasing the chance of being found when you blog on things that your ideal clients are looking for (and they are not necessarily looking for "counselling in your city.")
So, feel free to skip the blogging. But, if you're will to give it a try, remember:
- it does not have to be written like a formal paper
- write in your own voice
- write about the things that your ideal clients are interested in
- it does not have to be perfect