I am a terrible cook.
Seriously, ask my husband about the time that I tried to coat chicken in crushed Ritz crackers. Not good.
I have no natural intuition about flavours that would work together or how to identify when something is missing a pinch of salt. The only way I can cook anything remotely edible is when it's something that I've made about a billion times or when I very, very carefully follow a recipe.
Wouldn't it be awesome if there was a recipe for how to create a successful private practice?!?!
Ask, and ye shall receive.
The Blissful Practice Recipe
1 part ideal client
1 part awesome website
1 part networking
1 part awesome clinical skills
1 part good SEO (mixed with your awesome website)
1 box of tissues for when you weep with frustration
1 part ability to tolerate uncertainty
1 part referral sources
1 part amazing Psychology Today profile
1 part engaging and authentic social media
1 part blog pots
1 part video marketing
You may substitute ingredients with others. Quantities may be changed accordingly. Cooking time will vary from person to person.
No, not so much.
There is no one slam-dunk method to a private practice. There are some therapists who find the vast majority of their clients through their amazing Psychology Today profile while others who have ads that are barely glanced at (my experience with Psychology Today is that every time I decide to cancel it, I end up getting 5 ideal clients from there is a row - it's a finicky thing).
This is not meant to discourage you, but rather to free you from the search for the ONE way to build a successful private practice. Luckily we live in a time where there are so many amazing resources, coaches, consultants, conferences, Facebook groups, blogs that can help you build a practice. Yes, it can be overwhelming at times to go through it all, so you don't have to.
I have a successful practice and do not have an electronic record system in place. I will likely eventually implement one, but it hasn't hindered my success. I have never once set foot in a doctor's office with treats for the staff and referral pads. Still have a successful private practice. My Pinterest account has tumbleweeds. Still have a successful private practice.
I do not for a minute believe that there is anyone who implements everything that is available. It would be too much. So give yourself permission to stop looking for the perfect recipe to private practice success. You will find your own awesome combination (spoiler alert: the secret ingredient is you).
Want to know some of the biggest recipe screw-ups that I've made in cooking up my own Blissful Practice? Sign up below and I'll send you my 3 biggest private practice mistakes and the tools to avoid (or fix them.)